The internet has revolutionized how business people engage in the buying process. Before the web, prospective buyers relied primarily on the phone, word-of-mouth, and trade publications for information on potential purchases.
Today, prospective buyers use the web as their primary research tool to look for information long before they engage with a sales person. The internet is now the #1 source for information to influence purchase decisions.
Top 3 Purchase Influencers
Before the internet |
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Top 3 Purchase Influencers
With the internet |
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