The internet has revolutionized how business people engage in the buying process. Before the web, prospective buyers relied primarily on the phone, word-of-mouth, and trade publications for information on potential purchases.

Today, prospective buyers use the web as their primary research tool to look for information long before they engage with a sales person. The internet is now the #1 source for information to influence purchase decisions. 
 

Top 3 Purchase Influencers Before the internet		Top 3 Purchase Influencers With the internet