Here are some primary benefits a successful ecommerce initiative can provide:
Broaden Your Geographical Reach
You can acquire customers outside your immediate service area and capture additional business from the satelite offices of your existing accounts.
Expand Your Customer Base
By providing your customers another purchase channel, you can attract and retain customers that may have never purchased from you.
Increase Your Visibility
Business buyers are increasingly searching for information on the internet prior to making a purchase. Making your business available to them increases your visibility.
Positive Customer Experience
Providing customers with valuable, easy to find information about your business such as contact information, product information, payment options, and answers to common questions creates a positive customer experience.
Build Customer Loyalty
Making it easier for your customers to procure or replenish their furniture from you will positively impact their choice to do business with you in the future.
Reduce Your Marketing Costs & Increase your ROI
Internet marketing can be highly targeted to your specific customer; it is more effective and provides a higher return on investment (ROI) than traditional marketing methods.
Collect Valuable Customer Data
eCommerce by the nature of the transactions, allows you to collect valuable information about their purchases and interests that you can leverage to increase future sales from customers.